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Kakao Enterprise Brand Kit / Brand Kit for new hires and client employees

Kakao Enterprise Brand Kit
Kakao Enterprise Brand Kit

Discipline: Communication

Qualified
for the Final Jury

Kakao Enterprise Brand Kit
Kakao Enterprise Brand Kit
Kakao Enterprise Brand Kit
Kakao Enterprise Brand Kit
Kakao Enterprise Brand Kit

Discipline: Communication

Qualified
for the Final Jury

Kakao Enterprise, a subsidiary of the Korean IT company Kakao, is a B2B technology company that provides business IT solutions to other companies based on AI technology. The Kakao Enterprise Brand Kit was designed to convey its vision and values to new hires and customer employees. As the purpose of the kit is to deliver its philosophy to the users, it was designed with the concept ‘adding AI to all business industries.’ The kit has seven different components, including velcro patches, a tote, and cardholder magnets, which can lead the users to experience the idea of ‘adding’ by attaching patches on the tote and combining cardholder magnets.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Specific country/region: Republic of Korea

  • TARGET GROUPS Other target groups: New hires and customer employees

Client / Manufacturer

Kakao Enterprise

Kakao Enterprise
Sungnam-si, Gyeonggi-do, South Korea

Design

Kakao Enterprise

Kakao Enterprise
Sungnam-si, Gyeonggi-do, South Korea

Seunghyun Lee Bora Kim