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Hyundai Tucson / Automobile Design

Hyundai Tucson
Hyundai Tucson

Discipline: Product

Qualified
for the Final Jury

Hyundai Tucson
Hyundai Tucson
Hyundai Tucson
Hyundai Tucson
Hyundai Tucson

Discipline: Product

Qualified
for the Final Jury

For its fourth generation, the brief was to design the most dynamic SUV design utilizing the highest technologies and manufacturing capabilities available. The bold design of the Tucson intentionally breaks from the C-SUV design norms of the segment that has become crowded and lacking imagination.

Tucson’s dynamic exterior design is highlighted by cutting-edge jewel-like surfaces, including world-first signature DRLs that are hidden in the parametric grille until lit. The C-SUV’s spacious ‘inter space’ seamlessly blends sensuous forms with seamlessly integrated technology, including Hyundai’s first 10.25-inch touchscreen.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Hyundai Motor Group

Hyundai Motor Corporation
Seoul, South Korea

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Design

Hyundai Motor Group

Hyundai Design Center
Hwaseong-Si, South Korea

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Design

Hyundai Design Center Europe

Hyundai Design Center Europe
Rüsselsheim, Germany