Hyundai Tucson / Automobile Design

For its fourth generation, the brief was to design the most dynamic SUV design utilizing the highest technologies and manufacturing capabilities available. The bold design of the Tucson intentionally breaks from the C-SUV design norms of the segment that has become crowded and lacking imagination.

Tucson’s dynamic exterior design is highlighted by cutting-edge jewel-like surfaces, including world-first signature DRLs that are hidden in the parametric grille until lit. The C-SUV’s spacious ‘inter space’ seamlessly blends sensuous forms with seamlessly integrated technology, including Hyundai’s first 10.25-inch touchscreen.