Genesis GV70 / Production Automobile Design

Inspired by the design philosophy of ‘Athletic Elegance’, the GV70 features a sporty and powerful appearance. The iconic Crest Grille, which takes its shape from the Genesis logo, has been set lower than the Quad Lamps to reflect the SUV’s athletic nature, while the two-lined Quad Lamps evoke a sense of speed and dynamism. From the side, the arching Parabolic Line, which begins at the top of the Quad Lamps and runs elegantly along the side, creates a dramatic contrast with the muscular rear fenders. The sleek and elegant coupe-like roofline, along with the dropping chrome line to the C-pillar, accentuates the GV70’s unique athletic character.