DUROBOT Brand / 3.04 Brand Identity(An AI Robot Brand)

DUROBOT is Baidu's AI robot brand and the robot is a complex of Baidu’s AI technologies. The brand concepts are intelligence, future, exploration and reliability. Therefore, we use black and white as the brand color to create a sense of future. The vertical lines of the array are used as auxiliary graphics to reflect the sense of intelligence. The inspiration of visual language comes from the abstract sound wave form of communication between human and robot. Systematic design is implemented in design of robot, software, website, display, space, derivatives, packaging and other fields to form a unique AI brand identity.