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DUROBOT Brand / 3.04 Brand Identity(An AI Robot Brand)

DUROBOT Brand
DUROBOT Brand

Discipline: Communication

Qualified
for the Final Jury

DUROBOT Brand
DUROBOT Brand
DUROBOT Brand
DUROBOT Brand
DUROBOT Brand

Discipline: Communication

Qualified
for the Final Jury

DUROBOT is Baidu's AI robot brand and the robot is a complex of Baidu’s AI technologies. The brand concepts are intelligence, future, exploration and reliability. Therefore, we use black and white as the brand color to create a sense of future. The vertical lines of the array are used as auxiliary graphics to reflect the sense of intelligence. The inspiration of visual language comes from the abstract sound wave form of communication between human and robot. Systematic design is implemented in design of robot, software, website, display, space, derivatives, packaging and other fields to form a unique AI brand identity.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Trade / Industry

Client / Manufacturer

Baidu Online Network Technology

Baidu Online Network Technology
Beijing, China

Design

Baidu Online Network Technology

Baidu Online Network Technology
Beijing, China