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2020 Hyundai Planner and Calendar / Annual Planner and Calendar

2020 Hyundai Planner and Calendar
2020 Hyundai Planner and Calendar

Discipline: Communication

Qualified
for the Final Jury

2020 Hyundai Planner and Calendar
2020 Hyundai Planner and Calendar

Discipline: Communication

Qualified
for the Final Jury

Since Hyundai announced our new vision “Progress for Humanity”, we have integrated a number of eco-friendly practices to create a sustainable future for all. To show our responsibility for a sustainable future, we collected leftover leather from the manufacturing process and leather from seats in vehicle junkyards. We then went through a 7-step cleaning process to use that leather for the planner cover.
We ended up being able to recycle the trash we produced and reducing the amount of trash we create every year. It also gave our employees an opportunity to think about being responsible for a sustainable future whenever we use our planners.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Other target groups: Company employees

Client / Manufacturer

Hyundai Motor Group

Hyundai Motor Company
Seoul, South Korea

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Design

Hyundai Motor Group

Hyundai Motor Company
Seoul, South Korea

Sungwon Jee, Young Jang, Sukgyu Choi, Haemin Lim, Songmin Baik

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