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Pushing „virtual production“ to the max by adding AR layers as well creating beautiful design-worlds contributed the core element to the fully digital streamcast event #NEXTGen2020 by the BMW Group. The design team created mysterious sceneries for the unveiling of the new BMW iX: they designed a surreal environment for the in-depth design presentations, imagined dynamic scenes for the iX launch in eSports – as well as they staged the fully digital vision vehicle „MINI Vision Urbanaut“. All shot in one studio. This flexibility was exactly what was needed in this demanding time whilst still maintaining a stunning visual quality.