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BMW #NEXTGen2020 / Virtual XR production

BMW #NEXTGen2020
BMW #NEXTGen2020

Discipline: Communication

BMW #NEXTGen2020

Discipline: Communication

The design team of the fully digital streamcast event #NEXTGen2020 by the BMW Group pushed virtual production to the max by adding AR layers as well creating beautiful design-worlds. For the unveiling of the new BMW iX, mysterious sceneries were created, a surreal environment for in-depth design presentations, imagined dynamic scenes for the iX launch in eSports, and at the center the fully digital vision vehicle "MINI Vision Urbanaut", all shot in a single studio. This flexibility was exactly what was needed in this demanding time, whilst still maintaining a stunning visual quality.


  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User, Trade / Industry

Thanks to BMW, fully digital events have leveled up. Innovative and mysterious, this is high-end, state-of-the-art programming for our times. What a beautiful and inviting way to introduce the new fully electric BMW iX.
Gold Statement
Client / Manufacturer

BMW Group

BMW Group
München, Germany

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Elastique. We design.

Elastique. GmbH
Köln, Germany

A.Schimmelpfennig, S.Böckenhüser, E.Rieche, M.Wadler, C.Große Hovest, C.Büry, C.Wöltjen, C.Dämmrich, F.Kapfer, K.Kohle, L.Müller, O.Reinsberger, H. Ledieu, J. Jäger, A. Meyer, J. Bruns, P. Pannes, I. Mihailidis, R. Breitkopf, P. Alfes, J. N. Schatka, S. Bolz, E. Henze

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