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The design team of the fully digital streamcast event #NEXTGen2020 by the BMW Group pushed virtual production to the max by adding AR layers as well creating beautiful design-worlds. For the unveiling of the new BMW iX, mysterious sceneries were created, a surreal environment for in-depth design presentations, imagined dynamic scenes for the iX launch in eSports, and at the center the fully digital vision vehicle "MINI Vision Urbanaut", all shot in a single studio. This flexibility was exactly what was needed in this demanding time, whilst still maintaining a stunning visual quality.
A.Schimmelpfennig, S.Böckenhüser, E.Rieche, M.Wadler, C.Große Hovest, C.Büry, C.Wöltjen, C.Dämmrich, F.Kapfer, K.Kohle, L.Müller, O.Reinsberger, H. Ledieu, J. Jäger, A. Meyer, J. Bruns, P. Pannes, I. Mihailidis, R. Breitkopf, P. Alfes, J. N. Schatka, S. Bolz, E. Henze