BMW #NEXTGen2020 / Virtual XR production

The design team of the fully digital streamcast event #NEXTGen2020 by the BMW Group pushed virtual production to the max by adding AR layers as well creating beautiful design-worlds. For the unveiling of the new BMW iX, mysterious sceneries were created, a surreal environment for in-depth design presentations, imagined dynamic scenes for the iX launch in eSports, and at the center the fully digital vision vehicle "MINI Vision Urbanaut", all shot in a single studio. This flexibility was exactly what was needed in this demanding time, whilst still maintaining a stunning visual quality.