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TUNA SCOPE / Smartphone application

TUNA SCOPE
TUNA SCOPE

Discipline: Communication

Qualified
for the Final Jury

TUNA SCOPE
TUNA SCOPE
TUNA SCOPE
TUNA SCOPE
TUNA SCOPE

Discipline: Communication

Qualified
for the Final Jury

Tuna Scope - the world's first AI capable of instantly discerning tuna quality from a cross-section of the tail.
Using deep learning, our AI was able to master the ability to judge tuna, a task that had previously relied on the instinct and experience of skilled Japanese artisans. We achieved an innovative digital transformation of judgment and purchasing in the fisheries business both in Japan and abroad, bringing localized skills to the global stage, and established new unified quality standards driven by AI.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME 25 - 36 months

  • TARGET REGIONS Asia, North America

  • TARGET GROUPS Trade / Industry

Client / Manufacturer

Dentsu Inc.

Dentsu Inc.
Tokyo, Japan

Client / Manufacturer

ISID

ISID
Tokyo, Japan

Design

Dentsu Inc.

Dentsu Inc.
Tokyo, Japan

Kazuhiro Shimura, Akimichi Hibi, Ryo Sasaki, Daisuke Matsunaga