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NMG came to realize that to remain relevant they had to take bold steps. From being a traditional media house in East Africa to building the leading digital brand for all Africans: Nation. The challenge was to fuse current audiences and strong legacies with younger audiences and a new promise: to empower all Africans. We created a strategy and identity, rooted in African culture and tradition, that allows for a lot of flexibility. It caters to everything from news to a children’s show or fashion podcast. Allowing each and every outing to be unique while still part of the same family. An identity needed on an iterative journey into the future.
Nation Media Group