Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Nation. Empower Africa. / Brand identity

Nation. Empower Africa.
Nation. Empower Africa.

Discipline: Communication

Qualified
for the Final Jury

Nation. Empower Africa.
Nation. Empower Africa.
Nation. Empower Africa.
Nation. Empower Africa.

Discipline: Communication

Qualified
for the Final Jury

NMG came to realize that to remain relevant they had to take bold steps. From being a traditional media house in East Africa to building the leading digital brand for all Africans: Nation. The challenge was to fuse current audiences and strong legacies with younger audiences and a new promise: to empower all Africans. We created a strategy and identity, rooted in African culture and tradition, that allows for a lot of flexibility. It caters to everything from news to a children’s show or fashion podcast. Allowing each and every outing to be unique while still part of the same family. An identity needed on an iterative journey into the future.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Nation Media Group

Nation Media Group
Nation Centre
Nairobi, Kenya

Design

Morrow BV

Morrow BV
ROTTERDAM, Netherlands