SUNTORY + / service design

SUNTORY+ is a health service for corporations, supporting corporate health programs, based on the concept of habituation through relaxed behavioral changes.

Unlike traditional health app (which urge users to perform training drills), our service solves the problem of “hard to habituate” routines by encouraging users to stay close to their lifestyle and develop healthy habits naturally. This change in behaviour will help reduce the medical expenses borne by companies.

Boasting an impressive retention rate of 50+% over 1 month, we consider our service will be a catalyst for transforming the perception towards health to being "fun and easy."