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Performance X-Frame / Backpack

Performance X-Frame

Discipline: Product

Performance X-Frame

Discipline: Product

Inspired by the natural environment, form and function, especially of the cocoon construction and armor construction of insects. Plus the given idea of working with the X element as it’s strongly used in the design language of adidas, we designed this BP. The X stands for stability, the cocoon construction of the soft parts for lightness, both together for protection. The overall look stands for a new generation of esthetics.

Client / Manufacturer

adidas

adidas AG
Herzogenaurach, Germany

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Design

adidas

adidas AG
Herzogenaurach, Germany

Kaja Bartel

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