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Ecover Laundry / Recycled Bottle & Cap Design

Ecover Laundry
Ecover Laundry

Discipline: Packaging

Qualified
for the Final Jury

Ecover Laundry
Ecover Laundry
Ecover Laundry
Ecover Laundry
Ecover Laundry

Discipline: Packaging

Qualified
for the Final Jury

Everything we do at Ecover is based on sustainability as a guiding principle. It was important to us to create a detergent that is mostly plant-based and fully biodegradable, but also helps clothes to last longer by caring for them when washed.
We continue this lifelong commitment to sustainability by redesigning our bottle to be made with 100% post-consumer-recycled PET, and a single-piece dosing cap that is made out of 100% recycled content, with 50% post-industrial and 50% post-consumer PP.
The bottle is designed as a minimalist, transparent icon that is both easy to use, easy to refill and reuse and ultimately easy to recycle again.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer

People Against Dirty

People Against Dirty
Malle, Belgium

Design

People Against Dirty

People Against Dirty
Richmond, United Kingdom

Ryan McSorely, Jesse Horne