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Li /Ancient Beer / Ancient Beer Package

Li /Ancient Beer
Li /Ancient Beer

Discipline: Packaging

Qualified
for the Final Jury

Li /Ancient Beer
Li /Ancient Beer
Li /Ancient Beer
Li /Ancient Beer
Li /Ancient Beer

Discipline: Packaging

Qualified
for the Final Jury

It was in the Neolithic Age when Chinese and Sumerians both brewed beer with sprouted barleys.
The ancient hand-making technique leads to a richer mouth-feel. Inspired by Yuhu Celadon of Ruyao in Song Dynasty, the bottle is made with eddy texture from dark pottery. Embedded neatly, the whirlpool allows a stable and fine holding experience. The name LI in Chinese Oracle Bone Inscription was recreated as Logo, conveying a time-honored sense. The wood box locks up in Chinese way of Mortise and Tenon, a traditional wood craft without using nails yet widely used for construction and furniture, securing objects and a touch of antiquity and decency.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

China Resources Breweries Co., Ltd.

China Resources Breweries Co., Ltd.
Beijing, China

Design

SHENZHEN TIGER PAN PACKAGING DESIGN CO.,LTD

Shenzhen Tigerpan Packaging Design
Co., Ltd.
Shenzhen, China

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