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Daishin Securities is a Korean financial investment company with an extended history and longstanding traditions that began in 1962.
The concept of the design is ‘Platinum,’ symbolizing consistency, persistence, and a high rating in financial institutes. Metal paper resembling platinum is used for the cover, and the introduction of the book contains parallel stories of “the discovery of platinum” and “the origin of Daishin Securities” that compares the images of Daishin Securities with platinum. CI and color of Daishin are used as the primary designing elements for the text and it is produced in two languages with gloss and matte textures.