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Niulanshan Limited Edition of Zodiac Ox / Chinese Liquor Packaging

Niulanshan Limited Edition of Zodiac Ox
Niulanshan Limited Edition of Zodiac Ox

Discipline: Packaging

Qualified
for the Final Jury

Niulanshan Limited Edition of Zodiac Ox
Niulanshan Limited Edition of Zodiac Ox
Niulanshan Limited Edition of Zodiac Ox
Niulanshan Limited Edition of Zodiac Ox

Discipline: Packaging

Qualified
for the Final Jury

Zodiac signs mean much to Chinese. NiuLanShan is a bestseller in the Chinese liquor market. Niu means ox in Chinese, so Year of OX is a key time to launch a zodiac edition. The design rids itself of unskilled realistic carvings but appears abstractly, arousing viewers’ imagination of the ox horn, head, or bull-holder. The bottle is carved sharply with straight lines, telling an uncompromising spirit of ox. It’s strengthened visually by the calligraphy Logo, whose vertical stroke of Niu lasts longer than usual. Ox means awesome or powerful, and “ox to the end” means the most awesome. It is a blessing to those with toughness and determination.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Beijing Chuangyitaang Co., Ltd.

Beijing Chuangyitaang Co., Ltd.
beijing, China

Design

SHENZHEN TIGER PAN PACKAGING DESIGN CO.,LTD

Shenzhen Tigerpan Packaging Design
Co., Ltd.
Shenzhen, China

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