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Zodiac signs mean much to Chinese. NiuLanShan is a bestseller in the Chinese liquor market. Niu means ox in Chinese, so Year of OX is a key time to launch a zodiac edition. The design rids itself of unskilled realistic carvings but appears abstractly, arousing viewers’ imagination of the ox horn, head, or bull-holder. The bottle is carved sharply with straight lines, telling an uncompromising spirit of ox. It’s strengthened visually by the calligraphy Logo, whose vertical stroke of Niu lasts longer than usual. Ox means awesome or powerful, and “ox to the end” means the most awesome. It is a blessing to those with toughness and determination.
Beijing Chuangyitaang Co., Ltd.
Shenzhen Tigerpan Packaging Design