Nature which helps me not routinized in the city / Branding building in Gangnam, Seoul, Korea

This is a new type of flagship store created by a Korean telecommunication company called LG U+. Focusing on communication with customers, not product selling, we brought a ‘nature’ design concept with an ‘open innovation’ operation method. Thus, that is why the store name, The Gap between Daily Life and Non-daily Life, is different from the company name. Overall, we designed the brand, space planning, and personnel from the perspective of landscape design to enable our customers to interact more deeply. In this way, it became a nature-like showroom, which changes and grows over time, that breaks the concept of fixed retail space design.