Liquid Brand Design Telekom / Brand Design Evolution

The Future Is Liquid
With Liquid Brand Design, Deutsche Telekom is taking the next big step in the consistent advancement of the brand. Flexible, lively and future oriented – the new design strengthens the core elements of the brand and at the same time enables a new level of creativity. The color Magenta, the T logo and the enhanced typeface TeleNeo are the visual constants in the new brand design system. As strong and well-known brand elements, they will continue to ensure recognizability in the future. The new brand identity was developed in collaboration with MetaDesign Düsseldorf and is currently being rolled out in all Telekom markets.