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Liquid Brand Design Telekom / Brand Design Evolution

Liquid Brand Design Telekom
Liquid Brand Design Telekom

Discipline: Communication

Qualified
for the Final Jury

Liquid Brand Design Telekom
Liquid Brand Design Telekom
Liquid Brand Design Telekom
Liquid Brand Design Telekom
Liquid Brand Design Telekom

Discipline: Communication

Qualified
for the Final Jury

The Future Is Liquid
With Liquid Brand Design, Deutsche Telekom is taking the next big step in the consistent advancement of the brand. Flexible, lively and future oriented – the new design strengthens the core elements of the brand and at the same time enables a new level of creativity. The color Magenta, the T logo and the enhanced typeface TeleNeo are the visual constants in the new brand design system. As strong and well-known brand elements, they will continue to ensure recognizability in the future. The new brand identity was developed in collaboration with MetaDesign Düsseldorf and is currently being rolled out in all Telekom markets.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Europe, North America

  • TARGET GROUPS Consumer / User, Trade / Industry, Public Sector Government, Other target groups: National/international business clients

Client / Manufacturer

Deutsche Telekom

Deutsche Telekom AG
Bonn, Germany

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Design

MetaDesign

MetaDesign GmbH
Düsseldorf, Germany

Deutsche Telekom, Group Brand Management together with MetaDesign Düsseldorf

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