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Starlab Corporate Identity / Corporate Identity and Branding

Starlab Corporate Identity
Starlab Corporate Identity

Discipline: Communication

Qualified
for the Final Jury

Starlab Corporate Identity
Starlab Corporate Identity
Starlab Corporate Identity
Starlab Corporate Identity
Starlab Corporate Identity

Discipline: Communication

Qualified
for the Final Jury

Melting Experience created and realized a radical new brand identity for the company Starlab. Starlab specialises in Liquid Handling Technology and laboratory products. A new brand identity was needed in order to unify all of the company's products, sub-brands and activities. Based on a scientific approach to branding and design, we developed a bold, colorful, and illustrative brand identity, which clearly stands out in the white and sterile conformity of today's lab environment. Aimed towards the modern, educated researchers in the world's leading labs, Starlab now lives its claim "Passionate for science“ as much as they do.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe

  • TARGET GROUPS Trade / Industry, Public Sector Government, Specific sub-group: scientists, labs, medical institutions

Client / Manufacturer

STARLAB

Starlab International GmbH
Hamburg, Germany

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Design

Melting Experience GmbH

Melting Experience GmbH
Hamburg, Germany

Boris Juhl Moritz Fack Keenan Back Christopher Ernst