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Red Star Guru 1949 / Alcoholic beverage packaging

Red Star Guru 1949
Red Star Guru 1949

Discipline: Packaging

Qualified
for the Final Jury

Red Star Guru 1949
Red Star Guru 1949
Red Star Guru 1949
Red Star Guru 1949
Red Star Guru 1949

Discipline: Packaging

Qualified
for the Final Jury

Positioned as a high-end liquor, this product is mainly used for drinking, socializing, and collecting.

By launching the liquor, "Red Star" (Hong Xing) hopes to closely integrate the product with its brand symbols – the five-pointed star and the exclusive red color, which will be embedded in customers’ heart and become the brand’s visual asset eventually.

This liquor can meet consumers' needs of having a liquor which is upscale, personalized and unique.

This liquor sets a benchmark against its peers by making the five-pointed red star three dimensional and concretized. The ceramic bottle is in the shape of a vivid red five-pointed star.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Specific country/region: China

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Beijing Yi Fu Kang Bao Trading

Beijing Yi Fu Kang Bao Trading
Co., Ltd
Beijing, China

Design

Noyau Design

Noyau Design
Beijing, China

Design Director: Xi Wang, Creative Director: Ping Li, Designer: Wei Sun, Designer: Siyang Fu