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Positioned as a high-end liquor, this product is mainly used for drinking, socializing, and collecting.
By launching the liquor, "Red Star" (Hong Xing) hopes to closely integrate the product with its brand symbols – the five-pointed star and the exclusive red color, which will be embedded in customers’ heart and become the brand’s visual asset eventually.
This liquor can meet consumers' needs of having a liquor which is upscale, personalized and unique.
This liquor sets a benchmark against its peers by making the five-pointed red star three dimensional and concretized. The ceramic bottle is in the shape of a vivid red five-pointed star.
Beijing Yi Fu Kang Bao Trading
Design Director: Xi Wang, Creative Director: Ping Li, Designer: Wei Sun, Designer: Siyang Fu