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JiuGuiJiu Cave-Storage Version of 6 years / Chinese Liquor Packaging

JiuGuiJiu Cave-Storage Version of 6 years
JiuGuiJiu Cave-Storage Version of 6 years

Discipline: Packaging

Qualified
for the Final Jury

JiuGuiJiu Cave-Storage Version of 6 years
JiuGuiJiu Cave-Storage Version of 6 years
JiuGuiJiu Cave-Storage Version of 6 years
JiuGuiJiu Cave-Storage Version of 6 years

Discipline: Packaging

Qualified
for the Final Jury

Known widely, the previous designer now ages 97. His design has been a classic for the past 4 decades, causing a dilemma to brand owner to carry out anything new. We chose to remain the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for long. With two emphases highlighted, the bottle is left clean and transparent, with the number of 6 embedded. Luckily balancing the past and modern works out here.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Jiugui Liquor Co., Ltd.

Jiugui Liquor Co., Ltd.
Jishou, China

Design

SHENZHEN TIGER PAN PACKAGING DESIGN CO.,LTD

Shenzhen Tigerpan Packaging Design
Co., Ltd.
Shenzhen, China

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