JiuGuiJiu Cave-Storage Version of 6 years / Chinese Liquor Packaging

Known widely, the previous designer now ages 97. His design has been a classic for the past 4 decades, causing a dilemma to brand owner to carry out anything new. We chose to remain the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for long. With two emphases highlighted, the bottle is left clean and transparent, with the number of 6 embedded. Luckily balancing the past and modern works out here.