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Electrolux Pure 4X blends the physical and digital for effortless experiences throughout unboxing, installation, use and maintenance of the water purifier. During unboxing, step-by-step instructions unfold on the sides of the carton box as it is opened. In seamless extension, a microsite offers video tutorials, visual guides and additional benefits for the full 360 journey. The purifier itself combines superior performance with an iconic, slim design that fits any modern home and allows for easy filling of cups, jars, and pots of all sizes, while LED feedback and tactile details ensure humanized, intuitive interactions.