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Celebrating creativity by up-cycling discarded resources from Hyundai’s car manufacturing. Re:Style aims to encourage cross-industry collaboration as a way to drive innovation in sustainability. For its second instalment of Re:Style, Hyundai partnered with six designers to create valuable items from car waste such as leather, glass and airbags. The list included: Richard Quinn, Public School, Rosie Assoulin, Alighieri, pushBUTTON and E.L.V. DENIM. There were BTS interviews with all designers, encouraging sustainable practices in the fashion industry. The collection was sold with all proceeds going to BFC's Institute of Positive Fashion.
Hyundai Motor Company
Seoul, South Korea
London, United Kingdom