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Digital Wizards / Recruiting by Gamification

Digital Wizards
Digital Wizards

Discipline: Communication

Qualified
for the Final Jury

Digital Wizards
Digital Wizards
Digital Wizards
Digital Wizards
Digital Wizards

Discipline: Communication

Qualified
for the Final Jury

“Digital Wizards” is a completely new recruiting campaign, based on gamification.

Especially concerning IT, highly sought-after experts are used to being courted by potential employers. With “Digital Wizards” we reverse this recruiting standard. IT-cracks are challenged and rewarded: Those who solve seven sophisticated online riddles will win a job interview with the IT service provider DATAGROUP.

By using challenging game mechanisms combined with fictitious heroes the IT specialists can identify with, “Digital Wizards” represents an innovative recruiting experience.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Other target groups: Employees, Specific sub-group: IT Specialists

Client / Manufacturer

DATAGROUP SE

DATAGROUP SE
Pliezhausen, Germany

Design

Apollo 11 GmbH

Apollo 11 GmbH
Reutlingen, Germany