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Weeds to Wealth, India / Livelihood & Conservation

Weeds to Wealth, India
Weeds to Wealth, India

iF SOCIAL IMPACT PRIZE 2020

iF SOCIAL IMPACT PRIZE 2020

Invasive plant Lantana camara, reduced the regeneration of native species by 40%, impacted flora and fauna. To address this we initiated enterprise-based conservation, to help the community turn lantana into furniture and household products. The Lantana crafts initiative contributed both to forest conservation and provided livelihoods for a marginalized community. We have trained over 650 people across India in lantana crafts; 40% of these are women. The artisans have been able to make beautiful artistic life-size elephants, a testament to their craftsmanship. These trained artisans derive nearly 80% of their cash income from lantana crafts.

Client / Manufacturer

ATREE

ATREE
Bangalore, India

Design

Lantana Craft Centre

Lantana Craft Centre
MMHills, India