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Care Drum Pattern / New drum pattern for washer/washer dryer

Care Drum Pattern
Care Drum Pattern

Discipline: Product

Care Drum Pattern
Care Drum Pattern

Discipline: Product

This new design pattern for washing machine drums is designed to create a thin layer of water between the garments and the drum surface. During the washing phase, clothes gently glide and rotate inside the drum. Thanks to the new lifter design, the final result is less fabric degradation and better care that helps clothes last longer. This has the potential to change or shopping habits, reduce waste, and contribute to environmental protection.

  • DATE OF LAUNCH 2021

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia, Australia / Oceania, Europe, North America

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

Electrolux Group

AB Electrolux
Stockholm, Sweden

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Design

Electrolux Group

AB Electrolux
Stockholm, Sweden

Andrea Putaggio, Thomas U Johansson, Roberto Barbieri

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