Care Drum Pattern
Care Drum Pattern
Care Drum Pattern
Care Drum Pattern
Care Drum Pattern
Care Drum Pattern
Care Drum Pattern
Care Drum Pattern
2021

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Care Drum Pattern

New drum pattern for washer/washer dryer

This new design pattern for washing machine drums is designed to create a thin layer of water between the garments and the drum surface. During the washing phase, clothes gently glide and rotate inside the drum. Thanks to the new lifter design, the final result is less fabric degradation and better care that helps clothes last longer. This has the potential to change or shopping habits, reduce waste, and contribute to environmental protection.

Client / Manufacturer
AB Electrolux

AB Electrolux

Stockholm, SE
Design
AB Electrolux

AB Electrolux

Stockholm, SE
Date of Launch
2021
Development Time
13 - 24 months
Target Regions
Asia, Australia / Oceania, Europe, North America
Target Groups
Consumer / User, Trade / Industry

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