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Shiseido Professional / Shiseido Professional

Shiseido Professional
Shiseido Professional

Discipline: Packaging

Qualified
for the Final Jury

Shiseido Professional
Shiseido Professional
Shiseido Professional
Shiseido Professional

Discipline: Packaging

Qualified
for the Final Jury

This is a hair care line for hair salons. A lineup of shampoos and conditioners from in-bath products to out-bath products
This is a salon-only treatment menu. There is a line that suits each customer's concerns.
As the care of the hair deepens, the color of the container also becomes darker and changes.
It was created with the theme of Ensemble Beauty.
Depending on the usage scene and the number of items, each resonates and expresses the overall harmony.
It also makes it easy for salon professionals to identify multiple lines.
The rich colors not only embody the concept, but also make it customer identifiable.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, North America

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

SHISEIDO CO., Ldt.

SHISEIDO PROFESSIONAL INC.
Tokyo, Japan

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Design

Communication Design Laboratory

Communication Design Laboratory
Tokyo, Japan

Creative Direction: Aoshi Kudo Coloring Direction: Keiko Hirano

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Design

SHISEIDO CO., Ldt.

SHISEIDO Co., Ltd.
Tokyo, Japan

Design: Midori Matsuishi, Ryosuke Kuga

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