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Design Innovation 2020 / Concept scenario film

Design Innovation 2020
Design Innovation 2020

Discipline: Communication

Qualified
for the Final Jury

Design Innovation 2020
Design Innovation 2020
Design Innovation 2020
Design Innovation 2020
Design Innovation 2020

Discipline: Communication

Qualified
for the Final Jury

The urban environment of the future will have various issues, such as COVID-19. These changes require a concept that can respond to both shared mobility and personalized mobility. HPS-Cell will provide functions like monitoring of supply and traffic. It will also be used for the application of the new airless tire and the replacement of tread suitable for the characteristics of the road surface, thus maximizing stability. HPS-Cell is not just a simple hardware proposal based on electrification. Rather, it is a proposal of a specific platform service that can respond to the rapid changes in the mobility environment.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

HANKOOK TIRE & TECHNOLOGY

Hankook Tire & Technology
Co., Ltd.
Seongnam-si, Gyeonggi-do, South Korea

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Design

HANKOOK TIRE & TECHNOLOGY

Hankook Tire & Technology
Co., Ltd.
Seongnam-si, Gyeonggi-do, South Korea

Myun-joong Lee, Hee-sung Jang, Ji-eun Yeo

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Design

2GREY Co., Ltd.

2GREY Co., Ltd.
Seoul, South Korea