Fezoa 250mL / Energy drink

Fezoa was designed to be the most effective energy drink in the world. A 250 ml blue glass bottle in conjunction with white, cloudy coloured liquid gives a luminous glow to the product without the need for backlighting. An asymmetric label of this shape had never been tried before in soft drinks, extra challenges included previously untested application techniques. Use of space was paramount with large amounts of regulatory/ingredient/barcode info required on the tiny cone-shaped printable area whilst maintaining a clean frontal appearance. Extra effects such as high build gloss printing further enhance the visual/tactile impact of the brand/logo.