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In an internal project, protective measures against COVID-19 were translated into effective communication in order to protect the employees. Four motifs were developed, inspired by the urgency of the medical situation – surreal and oppressive, yet aesthetic.
The motifs were used for prevention tools: Posters, mouth-nose protection masks, distance bands, disinfectant dispensers and the screensavers of all employees. This served the employees both as practical help and mental support. The company’s medical department approved the overall implementation as a highly effective safety concept.
loved GmbH
Hamburg, Germany
CCO: Mieke Haase
CD: Maik Beimdieck
AD: Nicolai Diekmann
Illustration: Nicolai Diekmann
Account: Suse Beyer, Svenja Deppner