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EF Hello aims to revolutionize language learning by teaching English as needed for real life. The unique interface is very different from competitors’. Instead of another app focused on gamification and mascots, EF Hello works to bridge the gap between the act of learning and the reality of using English by prioritising the end goal: conversation. It breaks convention by teaching English through 'chat'. This allows us to seamlessly blend learning, practice and remediation into something that's brand new yet feels intuitive. And it works: A University of Cambridge study found EF Hello users improved faster than any competitor (X. Chen, 2020).