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Jiang Hu / Alcoholic Beverage Packaging

Jiang Hu
Jiang Hu

Discipline: Packaging

Qualified
for the Final Jury

Jiang Hu
Jiang Hu
Jiang Hu
Jiang Hu
Jiang Hu

Discipline: Packaging

Qualified
for the Final Jury

Huang jiu is a traditional Chinese specialty that was invented in China about 7 thousand years ago. At the market today, all huang jiu products remain the similar packaging design and never highlight any characteristics of traditional Chinese huang jiu. And Jiang Hu’s design broke through the conventional mode of thinking, showed a new image of traditional Chinese Huang jiu. It used “Ling pai”,a metal plate that used for authorization for troop movement in ancient China, as a clue to design to portray ups and downs of a swordsman’s life.

  • DATE OF LAUNCH 2021

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Shenzhen Reform Brand Consultant and Design Co., Ltd.

Shenzhen Reform Brand Consulting
and Design Co., Ltd.
Shenzhen, China

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Design

Shenzhen Reform Brand Consultant and Design Co., Ltd.

Shenzhen Reform Brand Consulting
and Design Co., Ltd.
Shenzhen, China

Li Yang, Long Hao, Zhang Degong, Li Wei

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