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Rosa Roxburghii Tea / Tea packaging

Rosa Roxburghii Tea
Rosa Roxburghii Tea

Discipline: Packaging

Qualified
for the Final Jury

Rosa Roxburghii Tea
Rosa Roxburghii Tea
Rosa Roxburghii Tea

Discipline: Packaging

Qualified
for the Final Jury

The challenge mainly lies in how to better improve the awareness and competitiveness of rosa roxburghii tea in the consumer market, so as to make it stand out among the competing products. To address this challenge, we have added the healthy and natural attributes of rosa roxburghii tea to the traditional tea culture elements. Through visual creativity and brand integration, we further improved the relationship between the brand and consumers, and brought consumers a more reliable sense of brand trust, to interpret the life attitude conveyed by the brand – “returning to original nature, and staying healthy and progressive.“

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Guizhou NATURALLY Food Technology

Guizhou NATURALLY Food Technology
Group
GuangZhou, China

Design

Guangzhou Cheung Ying Design

Guangzhou Cheung Ying Design
Co., Ltd.
GuangZhou, China

Creative Director: ZhiJi Dong Designer: Lu Gu