Sign up for an Award
Participate with your entry in one of our professional or student awards.Sign up for an award
You are using an outdated browser. Please upgrade your browser to improve your experience.
The challenge mainly lies in how to better improve the awareness and competitiveness of rosa roxburghii tea in the consumer market, so as to make it stand out among the competing products. To address this challenge, we have added the healthy and natural attributes of rosa roxburghii tea to the traditional tea culture elements. Through visual creativity and brand integration, we further improved the relationship between the brand and consumers, and brought consumers a more reliable sense of brand trust, to interpret the life attitude conveyed by the brand – “returning to original nature, and staying healthy and progressive.“
Guizhou NATURALLY Food Technology
Guangzhou Cheung Ying Design
Creative Director: ZhiJi Dong Designer: Lu Gu