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Gatorade Gx Performance Jug / Sports Hydration Jug

Gatorade Gx Performance Jug
Gatorade Gx Performance Jug

Discipline: Product

Qualified
for the Final Jury

Gatorade Gx Performance Jug
Gatorade Gx Performance Jug
Gatorade Gx Performance Jug
Gatorade Gx Performance Jug

Discipline: Product

Qualified
for the Final Jury

The Gx Performance Jug is a customizable drink jug for hydrating athletes during extended periods of activity. The jug uses formula pods from the Gatorade Gx platform. Add water to the fill line, pierce 2 formula pods and you have hydration where ever you go. The pods also greatly reduce the amount of plastic used in packaging. Along with the pod system, the jug has many simple yet useful details. There is a rubber handle for comfortable transportation and a rubber grip to easily hold while drinking. A hidden fence lets you keep the jug off the ground. And snap in ID badges in the handle let you personalize and identify your jug.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

PepsiCo

PepsiCo
Chicago, United States

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Design

PepsiCo

PepsiCo
Chicago, United States

Xavi Cortadellas Sean Huls William Stock Dave Schlesinger Matt Lider Josh Stough

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