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IBM Design Virtual Education / virtual design education

IBM Design Virtual Education
IBM Design Virtual Education

Discipline: Service Design

Qualified
for the Final Jury

IBM Design Virtual Education
IBM Design Virtual Education
IBM Design Virtual Education
IBM Design Virtual Education
IBM Design Virtual Education

Discipline: Service Design

Qualified
for the Final Jury

In March 2020, the IBM Design Education team faced an unprecedented challenge: completely transitioning its 8-week, in-person training program to a 100% virtual format for designers all across the globe. With IBM’s Enterprise Design Thinking at its core, they conceptualized an objectives-based, storied approach to their course, where every lesson, activity, and talk aligned to an underlying “hero’s journey”. The team successfully reinvented the program from the inside out, ensuring that designers who graduated still left with the same resiliency and thirst to take on the challenges of their product team work, and shape the future of IBM.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Europe, North America

  • TARGET GROUPS Consumer / User, Specific sub-group: IBM new hire designer and IBM interns (early career designer and university interns)

Client / Manufacturer

IBM

IBM/Debra Staff
Austin, United States

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Design

IBM

IBM/Debra Staff
Austin, United States

Go to profile