LANEIGE Neo Cushion / Cosmetic Packaging Design

Laneige’s New Cushion Foundation design was developed by Amore Pacific’s Design Team, focusing on enhancement of emotional quality more than anything else.
NEO CUSHION features a design with the top and bottom parts connected borderlessly and a good feeling of grip with a hand. Inconveniences of the existing container in changing the refill of Cushion are resolved by applying a one-touch spinning refill method.
The characteristics of the Cushion are to be delivered by being faithful to its essence by emphasizing only the shape of round square, getting rid of unnecessary decorative parts, and minimizing post-processing.