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LANEIGE Neo Cushion / Cosmetic Packaging Design

LANEIGE Neo Cushion
LANEIGE Neo Cushion

Discipline: Packaging

Qualified
for the Final Jury

LANEIGE Neo Cushion
LANEIGE Neo Cushion
LANEIGE Neo Cushion
LANEIGE Neo Cushion

Discipline: Packaging

Qualified
for the Final Jury

Laneige’s New Cushion Foundation design was developed by Amore Pacific’s Design Team, focusing on enhancement of emotional quality more than anything else.
NEO CUSHION features a design with the top and bottom parts connected borderlessly and a good feeling of grip with a hand. Inconveniences of the existing container in changing the refill of Cushion are resolved by applying a one-touch spinning refill method.
The characteristics of the Cushion are to be delivered by being faithful to its essence by emphasizing only the shape of round square, getting rid of unnecessary decorative parts, and minimizing post-processing.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

AMOREPACIFIC

Amore Pacific
Seoul, South Korea

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Design

AMOREPACIFIC

Amore Pacific
Seoul, South Korea

Bo Won Jang, Mi Yeong Jeon, Joon Young Kim, Min Kyung Shin, Hwa Jung Sun, Jung Joo Yu

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Design

Cloudandco

Cloudandco
Seoul, South Korea

Nara Ok, Se Bin Oh, Yeong Kyu Yoo