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The Journey of Arita / book

The Journey of Arita
The Journey of Arita

Discipline: Communication

Qualified
for the Final Jury

The Journey of Arita
The Journey of Arita
The Journey of Arita
The Journey of Arita
The Journey of Arita

Discipline: Communication

Qualified
for the Final Jury

The book titled ‘The Journey of Arita’ unfolds the story of how the Korean cosmetic company Amorepacific, in collaboration with graphic designer Ahn Sang-soo and 15 typographic designers, created Arita typefaces for 16 years. Rarely was a corporate typeface like Arita born with such long-term support of the relevant company (for 16 years), since many other corporate typefaces are usually developed in a short time.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

AMOREPACIFIC

Amorepacific
Seoul, South Korea

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Design

AhnGraphics

AhnGraphics
Seoul, South Korea