The Journey of Arita / book

The book titled ‘The Journey of Arita’ unfolds the story of how the Korean cosmetic company Amorepacific, in collaboration with graphic designer Ahn Sang-soo and 15 typographic designers, created Arita typefaces for 16 years. Rarely was a corporate typeface like Arita born with such long-term support of the relevant company (for 16 years), since many other corporate typefaces are usually developed in a short time.