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The NZZ Media Group is one of the largest private media companies in Switzerland. Knowing about the digital transformation of the group, we set the focus for the AR 2019 on the origin of the company and therefore on the newspaper format. On the one hand as a conscious counter-trend to the excellently functioning digital offerings of the NZZ Media Group, on the other hand, because print products are important keystones in the NZZ product portfolio. After all, interest in print products is unbroken even among Generation Y. Thus, independent journalism and liberal perspectives meet inspiring design in an emotional and nostalgic newspaper format.
Simon Baumann, Roger Mazzucchelli