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Sartorius Logo & Signage / Logo typography and signage implemention

Sartorius Logo & Signage
Sartorius Logo & Signage

Discipline: Communication

Qualified
for the Final Jury

Sartorius Logo & Signage
Sartorius Logo & Signage
Sartorius Logo & Signage
Sartorius Logo & Signage
Sartorius Logo & Signage

Discipline: Communication

Qualified
for the Final Jury

The Sartorius logo and signage were designed as parts of an overall rebranding. The goal was a repositioning around the new brand promise “Simplifying Progress”. Thanks to its clear, graphic design, the logo visually conveys this message and differentiates the brand distinctly from our competitors. The basis for the logo was our new corporate font TT Norms Pro. This is a timeless and clean-cut geometric sans serif that underlines our simplifying approach – which is also mirrored in our signage. The strong signal effect of the yellow and our bold logo combined with our simple iconography and font make the brand recognizable and unique.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Trade / Industry

Client / Manufacturer

Sartorius

Sartorius Corporate Administration
Göttingen, Germany

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Design

loved GmbH

loved gmbH
Hamburg, Germany

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