Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Really Dig Ya / Music album packaging

Really Dig Ya
Really Dig Ya

Discipline: Packaging

Really Dig Ya
Really Dig Ya
Really Dig Ya
Really Dig Ya
Really Dig Ya

Discipline: Packaging

A language dialect is a living fossil of culture. In Shanghai, more and more young people can't speak the regional Shanghai dialect. Singer Zhou Yong, a Shanghai native, is concerned about this language gap, so he created a folk music album, Really Dig Ya, with lyrics in the Shanghai dialect. The core visual element of the album cover is a deep-fried dough stick, a culinary symbol of the city and a favorite among city residents. The album and artwork are an outreach effort, an attempt to make new transplant residents to the city fall in love with both the local dialect and culture.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

China Digital Culture Group

China Digital Culture Group
Co., Ltd.
Shanghai, China

Design

Bangqian Zheng, Shanghai Dongxiang Culture Communication Co., Ltd.

Bangqian Zheng, Shanghai Dongxiang
Culture Communication Co., Ltd
Shanghai, China

Bangqian Zheng, Peiru Wang

Go to profile