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The SONOKO tea set especially responds to the needs and desires of Asian and Western target markets, but also appeals to people interested in such kind of cross-cultural formal language and use. Its minimalist design is derived from the shape of traditional Japanese lanterns. Strict guidelines for the development of its distinct form reflect the tradition of the Japanese tea ceremony. Refering to current health and wellbeing trends the SONOKO range invites individuals as well as family and friends to recover from everyday life.