Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

The Third Space For Change, Select Shop Atelier26 / High-end select shop Branding

The Third Space For Change, Select Shop Atelier26
The Third Space For Change, Select Shop Atelier26

Discipline: Communication

Qualified
for the Final Jury

The Third Space For Change, Select Shop Atelier26
The Third Space For Change, Select Shop Atelier26
The Third Space For Change, Select Shop Atelier26
The Third Space For Change, Select Shop Atelier26
The Third Space For Change, Select Shop Atelier26

Discipline: Communication

Qualified
for the Final Jury

Atelier 26 is a high-end select shop. An attempt to fuse the fashion, space, and building was necessary for a differentiated brand identity rather than simply focusing on ‘fashion’. The logo of Atelier 26 has been inspired by the Atelier architecture and vintage closets with a mysterious and eccentric atmosphere. Its stair structure that seems perspectively incorrect yet is piled up in a regular manner forms an ambience that feels like it is drawing you inside to a third space of mysterious changes, and this also delivers a magical hallucination that looks like as if each Atelier moves and diverse visual experiences.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

shinhwakorea

shinhwakorea
Seoul, South Korea

Design

ID.BRIDGE

ID.BRIDGE
Seoul, South Korea

jaehyun,park Suyeon,Kim

Go to profile