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SOS-Kinderdorf Stiftung / Campaign development for a foundation

SOS-Kinderdorf Stiftung
SOS-Kinderdorf Stiftung

Discipline: Communication

Qualified
for the Final Jury

SOS-Kinderdorf Stiftung
SOS-Kinderdorf Stiftung
SOS-Kinderdorf Stiftung

Discipline: Communication

Qualified
for the Final Jury

The SOS-Kinderdorf foundation supports the work of the SOS-Kinderdorf association – with its earnings from sustainable investments. A special campaign has been created in order to win over new donors who support the SOS-Kinderdörfer’s work, thereby helping children in the long run. This brand activation campaign is supposed to increase the foundation’s visibility and to “Create Perspectives”. An an advertising equivalent value of 500,000€ has already been achieved by placing the motifs free of charge as print ads in various advertising media (including the Süddeutsche Zeitung) since the publication of the motifs.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer

SOS-Kinderdorf-Stiftung

SOS-Kinderdorf-Stiftung
München, Germany

Design

Ligalux GmbH

LIGALUX GmbH
München, Germany

Hannes Drensler, Creative Director Nicole Vetter, Junior Designer

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