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SOS-Kinderdorf Stiftung / Campaign development for a foundation

SOS-Kinderdorf Stiftung
SOS-Kinderdorf Stiftung

Discipline: Communication

SOS-Kinderdorf Stiftung
SOS-Kinderdorf Stiftung
SOS-Kinderdorf Stiftung

Discipline: Communication

The SOS-Kinderdorf foundation supports the work of the SOS-Kinderdorf association with its earnings from sustainable investments. A special campaign has been created to win over new donors who support the SOS-Kinderdörfer’s work, thereby helping children in the long run. This brand activation campaign is supposed to increase the foundation’s visibility and to “Create Perspectives.” Advertising worth 500,000 euros featuring the motifs has already appeared free of charge in print ads in various advertising media (including the Süddeutsche Zeitung).

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer

SOS-Kinderdorf-Stiftung

SOS-Kinderdorf-Stiftung
München, Germany

Design

Ligalux GmbH

LIGALUX GmbH
München, Germany

Hannes Drensler (Creative Director) Nicole Vetter (Junior Designer)

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