SOS-Kinderdorf Stiftung / Campaign development for a foundation

The SOS-Kinderdorf foundation supports the work of the SOS-Kinderdorf association – with its earnings from sustainable investments. A special campaign has been created in order to win over new donors who support the SOS-Kinderdörfer’s work, thereby helping children in the long run. This brand activation campaign is supposed to increase the foundation’s visibility and to “Create Perspectives”. An an advertising equivalent value of 500,000€ has already been achieved by placing the motifs free of charge as print ads in various advertising media (including the Süddeutsche Zeitung) since the publication of the motifs.