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The SOS-Kinderdorf foundation supports the work of the SOS-Kinderdorf association – with its earnings from sustainable investments. A special campaign has been created in order to win over new donors who support the SOS-Kinderdörfer’s work, thereby helping children in the long run. This brand activation campaign is supposed to increase the foundation’s visibility and to “Create Perspectives”. An an advertising equivalent value of 500,000€ has already been achieved by placing the motifs free of charge as print ads in various advertising media (including the Süddeutsche Zeitung) since the publication of the motifs.
Hannes Drensler, Creative Director Nicole Vetter, Junior Designer