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Zippo constellation limited edition packaging / Lighter packaging

Zippo constellation limited edition packaging
Zippo constellation limited edition packaging

Discipline: Packaging

Zippo constellation limited edition packaging
Zippo constellation limited edition packaging
Zippo constellation limited edition packaging

Discipline: Packaging

The packaging of this constellation of Zippo lighters channels the company's core value: “We inspire.” The lighters are part of a high-end product line for Zippo, each lighter design based on one of the twelve zodiac signs. This packaging concept was developed as a limited edition with only a hundred units produced, created especially for true Zippo enthusiasts. The structure of the packaging is designed so it can stand upright and the lighters can be displayed in an inner round box, each lighter associated with a zodiac sign. Power up the display unit with a USB cable and the zodiac signs in the inner box center light up, a strong element of user engagement that also highlights the concept in a unique way.

  • DATE OF LAUNCH 2021

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Specific country/region: Mainland china

  • TARGET GROUPS Consumer / User, Specific sub-group: Zippo enthusiastic

Client / Manufacturer

Zippo (China) Outdoor Products Co., Ltd.

Zippo(China)
Outdoor Products Co., Ltd.
Shanghai, China

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Design

Zippo (China) Outdoor Products Co., Ltd.

Zippo(China)
Outdoor Products Co., Ltd.
Shanghai, China

SunHwa Lee, Wenyuan Chen

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