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Roberts Beacon Packaging / Packaging for series of Bluetooth speakers

Roberts Beacon Packaging
Roberts Beacon Packaging

Discipline: Packaging

Qualified
for the Final Jury

Roberts Beacon Packaging
Roberts Beacon Packaging
Roberts Beacon Packaging

Discipline: Packaging

Qualified
for the Final Jury

The Roberts Beacon packaging marks the introduction of the newest Bluetooth speaker from a brand known for its nearly 90-year heritage in British consumer audio, particularly for its retro-style radios. The cleverly designed box harks back to this brand genesis through a cut-away grille on one face, evoking the silhouette of the retro Roberts Revival radio for which the brand is best known. At the same time, it looks to the future with a clean, sleek shape, characterful array of colour choices and effortless, premium unboxing experience. The sustainably sourced, 100% recyclable cardboard and paper packaging is completely plastic-free.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Specific country/region: United Kingdom

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Roberts Radio

Roberts Radio
Chertsey, United Kingdom

Design

Roberts Radio

Roberts Radio
Chertsey, United Kingdom