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Switch / Replaceable head toothbrush

Switch

Discipline: Product

Qualified
for the Final Jury

Switch
Switch
Switch
Switch
Switch
Switch

Discipline: Product

Qualified
for the Final Jury

Switch is a replaceable head manual toothbrush. With sustainability at its core, Switch allows users to replace only the brush head, while keeping the long-lasting metal handle. By simply twisting the top of the toothbrush, users can remove and replace the brush head with a range of options, each providing different user benefits.
Made from recycled materials and the first of its kind available for mass production, Switch is a step change that provides users with an environmentally friendly product while maintaining the clinical efficacy of the Signal brand.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Unilever

Unilever
London, United Kingdom

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Design

Crux Product Design

Crux Product Design Ltd.
Bristol, United Kingdom

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Design

Crépuscule

Crépuscule
Paris, France