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Mid-Autumn Moon Longing Gift / Food packaging box

Mid-Autumn Moon Longing Gift
Mid-Autumn Moon Longing Gift

Discipline: Packaging

Qualified
for the Final Jury

Mid-Autumn Moon Longing Gift
Mid-Autumn Moon Longing Gift
Mid-Autumn Moon Longing Gift
Mid-Autumn Moon Longing Gift

Discipline: Packaging

Qualified
for the Final Jury

In ancient China, people often enjoy the full moon at Mid-Autumn Festival and eat moon cakes with a sense of ritual. Nowadays, the fast-paced life has gradually made modern people forget these traditions. The design was inspired from the objects of the past, trying to evoke people re-experience the culture by tracing the ritual sense of traditional life.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Hangzhou Netease Yanxuan Trading

Hangzhou Netease Yanxuan Trading
Co., Ltd.
Hangzhou, China

Design

Hangzhou Netease Yanxuan Trading

Hangzhou Netease Yanxuan Trading
Co., Ltd.
Hangzhou, China