Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Dou You Ji / Alcoholic Beverage Packaging

Dou You Ji
Dou You Ji

Discipline: Packaging

Qualified
for the Final Jury

Dou You Ji
Dou You Ji
Dou You Ji
Dou You Ji

Discipline: Packaging

Qualified
for the Final Jury

Dong You Ji is a kind of craft beer. The idea of Dongyouji is about a journey in the east. The design uses the prototype of the Journey to the West story, which is one of the four ancient Chinese masterpieces. The illustration design represents the four characters in the Journey to the West and the scenery. The illustration design expresses an interesting effect. The characters visit the landscape and enjoy their time on the design. At the same time, the brand name and information of the product are shown in the illustration image. The result of this design is humorous and interesting.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Shenzhen Chengzui Cultural

Shenzhen Chengzui Cultural
Communication Co., Ltd
Shenzhen, China

Design

SHENZHEN ORACLE CREATIVE DESIGN CO.

Shenzhen Oracle Creative Design
Co., Ltd.
Shenzhen, China

Go to profile