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BIZEUN PURE GIFT SET / Dessert gift box

BIZEUN PURE GIFT SET
BIZEUN PURE GIFT SET

Discipline: Packaging

BIZEUN PURE GIFT SET
BIZEUN PURE GIFT SET

Discipline: Packaging

The color white has played an important role in Korean culture since the Joseon dynasty. Pure white food with a mild flavor is traditionally seen as a blessing, and having a breakfast of white rice cake on New Year's Day is considered to bring well-being and long life. This gift set reinterprets this cultural tradition with a contemporary flair. The elegant gift wrapping with ribbon and seal sends a festive message while the minimalist style of the boxes appeals to modern tastes. The recyclable material used as a wrapped fabric also adds a modern touch to the packaging.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Simply beautiful, minimalistic and perfect in all aspects. The gift set from heaven is made of sustainable materials and used recyclable wrapping paper instead of disposable shopping bags. We in the jury would love to get this as a gift that wishes for long life.
Gold Statement
Client / Manufacturer

SPC Group

SPC SAMLIP
Seoul, South Korea

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Design

SPC Group

SPC SAMLIP
Seoul, South Korea

Seo Yoon Yang (Art Direction) Yu Jeong Kim (Graphic Design) Su Hee Lim (Graphic Design)

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