BIZEUN PURE GIFT SET / KOREA TRADITIONAL RICE CAKE Packaging

The colour white has played an important role in Korean culture since the Joseon dynasty. Pure white food with no particularly strong flavour is traditionally seen as a blessing, and having a breakfast of white rice cake at New Year is considered to bring well-being and a long life. This gift set reinterprets the local culture in an up-to-date manner. Rice cakes wrapped gracefully with a ribbon and seal exude a festive atmosphere, while the purist style of the boxes bridges the gap to contemporary taste. The recyclable material used as a wrapped fabric also adds a modern touch to the packaging.