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Milk Packaging Design with the Mang-Dragon / Milk Packaging Design

Milk Packaging Design with the Mang-Dragon
Milk Packaging Design with the Mang-Dragon

Discipline: Packaging

Qualified
for the Final Jury

Milk Packaging Design with the Mang-Dragon
Milk Packaging Design with the Mang-Dragon
Milk Packaging Design with the Mang-Dragon
Milk Packaging Design with the Mang-Dragon

Discipline: Packaging

Qualified
for the Final Jury

This is a milk packaging design with the Mang-Dragon, inspired by a cultural relics which is collected in Jiangning Weaving Museum in Nanjing. The Mang-Dragon design is divided into two parts, print one half on the front of the carton and the other on the back. Those two sides are finally matched as a whole pattern, it is interesting that users can do puzzle with cartons. The Mang 's scales sparkle under the light because of hot-bronzing printing skill, this technique is able to present a embroidery look of Yun Brocade of Nanjing.This project is aiming to encourage people to learn more about traditional Chinese culture in daily life.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Nanjing Weigang Dairy Co., Ltd.

Nanjing Weigang Dairy Co., Ltd.
Nanjing, China

Design

Nanjing Weigang Dairy Co., Ltd.

Nanjing Weigang Dairy Co., Ltd.
Nanjing, China

Yuhan Zhang