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Dragon Boat Festival Packaging Gift Box / Dessert gift box

Dragon Boat Festival Packaging Gift Box
Dragon Boat Festival Packaging Gift Box

Discipline: Packaging

Qualified
for the Final Jury

Dragon Boat Festival Packaging Gift Box
Dragon Boat Festival Packaging Gift Box
Dragon Boat Festival Packaging Gift Box
Dragon Boat Festival Packaging Gift Box
Dragon Boat Festival Packaging Gift Box

Discipline: Packaging

Qualified
for the Final Jury

The packaging of the traditional Chinese rice pudding was inspired by the ancient tradition of the Dragon Boat Festival, a ritual for eliminating disease. This box opens up into a full-fledged paper cut-out of a dragon boat, which symbolizes breaking the wind and waves and played a key role in the festival. The box and imagery are replicas of the traditional sacrificial ceremony, meant to convey good wishes and health to the recipient, as well as symbolizing the elimination of diseases and disasters, now more important than ever as the world faces down the Covid-19 epidemic.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Shenzhen Beihai

Shenzhen Beihai
Culture media Co., Ltd
Shenzhen City, China

Design

ShenZhen XiangShang

ShenZhen XiangShang
Boutique Packing Co.,Ltd
Shenzhen City, China